Brand and Market Analysis

We analyze your brand’s position against competitors.
And show you how to improve.

For small and medium-sized businesses in any sector. The analysis uses Brandile, our own method, is carried out online with the support of artificial intelligence and ends with a report of fixes and opportunities.

Brand

Where your brand stands in the market.

We compare your brand with its main competitors, based on what is available online.

01

Market position

How your brand appears on Google, on social media and in customer reviews.

You receive: your brand’s current position.
02

Competitors

Which competitors compete most for your customers online.

You receive: a list of your main competitors.
03

Relevance

How much each competitor, and your brand, is seen and searched for online.

You receive: a clear comparison of them all.
04

Corporate identity

Logo, colors, typography, language and the look of your website and social media, compared with competitors.

You receive: suggested improvements or a redesign proposal.
Business

Where your business opportunities are.

Once the comparison is done, we point out what to fix and what to take advantage of.

  1. 01

    Compare

    We see what competitors do well, what they do badly and what they do not do.

  2. 02

    Identify

    We point out the mistakes to fix and the opportunities no one has taken yet.

  3. 03

    Report

    We deliver a report with what we found and the recommended actions, in order of priority.

After the report, if you wish, we carry out the improvements: identity redesign, website, content and Google presence.

Examples

What an analysis often reveals.

01

Visibility: your competitors appear on Google for the most important searches in your sector and your brand does not. We suggest a content plan for those searches.

02

Identity: your brand looks older than those of your main competitors. We suggest adjustments or a redesign.

03

Opportunity: no competitor serves an audience or uses a channel that is in demand. We suggest taking that space first.

04

Reputation: your company has better reviews than its competitors, but few people see them. We suggest highlighting them on Google and on your website.

The analysis method

The analysis is done with Brandile, created by Median.

Brandile organizes the comparison between your brand and its competitors using fixed criteria. That way, recommendations are based on evidence, not opinion. Artificial intelligence helps gather and organize the information.

Two ways to hire us:

  • Stand-alone analysis: you hire only the analysis and receive the report.
  • With our monthly services: the analysis is part of Median’s ongoing services, such as website, content and Google presence.
Proposal

Want to know how your brand compares with competitors?

The analysis is a paid service and can be hired on its own or with our monthly services. The timeline and report format depend on your company and your market. Tell us a little about your business and we will send you a proposal.

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